Yankee Direct

Yankee Direct is the online division of "The Yankee Store" chain of Yankee Candle shops located throughout Northern Ireland. They are one of the largest Yankee Candle retailers in the UK and Ireland.

Overview

Yankee Direct is a high-end e-Commerce website incorporating a powerful back office system. The website was designed to compliment the Yankee Candles aesthetic and make finding products as easy as possible. The website administrators can create special offers or offer free products with orders. Other features include:

Loyalty points system
‘Back in stock’ notifications
Customer product reviews
Automated product updates
Stock control
Order despatch system with label printing
Google Shopping feed

Since our launch in 2010, thanks to BlueCubes, our online Yankee Candle business has gone from strength to strength. A business which initially started with a simple website, has now grown to include a huge array of sales orientated features such as loyalty points, free gifts with purchase, customer reviews, wish-list and a mobile website, all of which have helped to drive our sales. BlueCubes have also developed a back-office packing system that is fully integrated with our shipping companies and helps us to manage our packing staff.

James Ferguson

Yankee Direct

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